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Precise geolocation and information about device characteristics can be used.

Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software.

Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.

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